Marketers always struggle with finding new ways to engage users and increase traffic. More importantly, their practices must align with targeted platforms and their algorithms. Some prefer external links, but users don’t want to leave the app to satisfy their needs. If this is the case with your audience, then zero-click content is the right…
If one thing is true for digital marketing, it's that it constantly evolves. As a matter of fact, every year brings new and upgraded trends to the industry. 2024 promises to take technology and creativity to the next level. While there have been certain developments in various areas of digital marketing practices, we've managed to…
As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…
Did you know? 90% of consumers buy from a brand that they follow on social media. For B2B, social media also takes part in their decision-making decisions - whether for purchase or collaboration. What you do on your social media page can affect how people or other businesses feel about your brand.
Businesses are all…
Digital marketers spend most of their time devising PPC and SEO strategies. To ensure they achieve their goals, they must collect and analyse relevant data. That's why most consider Google Analytics their best friend. It offers a wide understanding of different aspects and metrics crucial for their strategic decisions. You can find different kinds of…
Whether you have established your brand or just starting up, you have to continually update your marketing strategies. Marketing trends are evolving, and new generations begin to be our next target consumers. In recent years, Gen Z, the people born between 1997 to 2012, has taken centre stage as a major consumer group.
Gen Z…
