Maybe you’re wondering why the number of followers and engagement on your social media pages has not increased even though you’ve been active for years. The fact is, posting consistently isn’t always the key. There are many factors to consider other than the posting frequency. It can be by your topics, platform, or audience demographics.…
Statistics show more than 6 billion people worldwide use smartphones and mobile devices. Mobile devices aren’t just a part of our society but also a part of the digital marketing sphere. Google recognized its importance and launched mobile-first indexing to encourage building mobile-friendly sites. Not optimizing your website for different devices and screens costs your…
When people discuss social media, they always mention Facebook, Instagram, and Twitter. However, one impressive network always remains forgotten — Pinterest. While all users can access it, it suits different businesses and their marketing needs perfectly. With 445 million active users, it has the power to reach even the most specific target groups and deliver the…
Marketers are always on the lookout for effective and new ways to promote brands on social media. Most of them think they’re familiar with all the perks Facebook provides. However, that’s rarely the case because creating groups on this network is often neglected. Most often, groups gather users of similar interests, but businesses can use…
A recent study on video marketing has revealed that videos have helped 90% of marketers boost their traffic. Also, they’ve managed to raise brand awareness, which ultimately helped generate leads. While some believe videos are better than written pieces, we’re bringing a new perspective to the table. What do you get when you combine interactive…
In 2020, there was a significant increase in social media screen time worldwide. People got bored at home and tried to entertain themselves using platforms like Facebook, Instagram, and Tiktok. Most of them have also learned how to create content they can post online - random things they do, their graceful dances, and even the…