Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…
Tell a story. That’s what most people say when creating content for business. Storytelling provides a human connection to make audiences feel engaged, thus persuading them to purchase the product or service you are offering. In addition, it often triggers emotion, allowing your consumers to remember you and help you stand out among your competitors.…
Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok - are the top 6 social media sites of 2022 based on their monthly active users. You might think posting content on each of these platforms would give your business more opportunities to grow its reach and sales. However, if you have the resources to do so, you…
You can hear many buzzwords in the world of digital marketing. While some of them stick around and turn out to be more than a trend, others quickly fade away. Two of them have been around for a while — omnichannel and multichannel marketing. Despite their continuous presence, most people can’t seem to pinpoint them…
After living through a global pandemic for two years, it is no surprise that consumer needs and habits have changed drastically. Unfortunately, many businesses have struggled to keep up with all the changes and seize new marketing opportunities. Now that we're living in the new normal, marketers must redefine their buyer persona and rediscover its…
Anyone can be on social media. Thus, any business - big or small, legitimate or not, can be on various platforms as well. For your business to stand out from your competitors, you have to know the basic social media etiquette and apply it to your accounts. Social media etiquette is the guidelines businesses and…
