In the past, brands used to define their voice the way they wanted it to be. As the world became more connected, online customer feedback started to shape brand voices. Today, the success of your business depends on its reputation in the digital marketplace. Reputation is not only about marketing your business but also protecting…
No matter what you do, you can't seem to get the content to your audience. So what else can you do than blame it all on the social media algorithms? It appears as though they're conspiring against you, but they aren't. It's the opposite. Their sole purpose is to provide an authentic and personalised experience…
Did you know search engines take up almost 93% of total web traffic? Furthermore, Google accounts make up around 89% of mobile and 78% of desktop search traffic out of all search engines. If you want to take advantage of these numbers, investing in Search Engine Marketing (SEM) is the next step.
SEM is one…
Do you know what most marketers shy away from? Long-form content pieces. They think users respond better to short and visually engaging content. That's why they choose infographics, videos, and pictures. Yet, they often neglect all the advantages long-form content brings to the brand. For instance, it builds authority, links, and brand awareness and generally…
Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…
Connecting with the audience is important for every marketer. Once connected, they’re on the path to building trust, which ultimately leads to customer engagement and repeated purchases. Today, there are numerous ways for marketers to connect with their audience more than ever before. Social media networks such as Instagram, Facebook, Twitter, TikTok are just some.…