Did you know search engines take up almost 93% of total web traffic? Furthermore, Google accounts make up around 89% of mobile and 78% of desktop search traffic out of all search engines. If you want to take advantage of these numbers, investing in Search Engine Marketing (SEM) is the next step.
SEM is one…
Do you know what most marketers shy away from? Long-form content pieces. They think users respond better to short and visually engaging content. That's why they choose infographics, videos, and pictures. Yet, they often neglect all the advantages long-form content brings to the brand. For instance, it builds authority, links, and brand awareness and generally…
Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…
Connecting with the audience is important for every marketer. Once connected, they’re on the path to building trust, which ultimately leads to customer engagement and repeated purchases. Today, there are numerous ways for marketers to connect with their audience more than ever before. Social media networks such as Instagram, Facebook, Twitter, TikTok are just some.…
Generally, creating a landing page takes hours. However, marketers usually make a mistake by spending a few minutes creating a call-to-action (CTA). Since every segment of the landing page impacts the conversion rate, they should treat equally important as the landing page itself. If the CTA is sloppy or inappropriate, conversion takes longer than usual…
Do you use emails, calls, and messages to reach out to customers and market your products or services? Customers don’t like to be bothered this way and this tactic can only drive them away. What they want to do is find brands on their own, research them in-depth, and then connect when they feel ready.…
