This is not for those who are eyeing to be a content marketer but for those who are planning to hire one for their business. Why would you have a lot of a budget for a content marketer, and how would he or she help your marketing campaign achieve its goals? For you to make…
Thought leadership is about sharing ideas, facts, and opinions to educate people. This approach is also used as a marketing strategy by businesses to demonstrate their authority in the industry. One of the most effective channels to produce thought leadership content is through videos. Practical advice and tips, interview and webinar clips, keynote speeches, and…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Some studies suggest almost 34% of marketers on a global level doubt themselves when it comes to measuring social media ROI. In a world that is largely dominated by social media marketing, this poses a huge problem. If you don’t know how to measure ROI correctly, how can you be sure your social media marketing…
The internet and social media are keeping us connected during the pandemic. More people are spending more time on their mobile phones and computers, especially in places that are still on community quarantine. While the use of social media was already high even before the coronavirus started, the number of downloads and usage has significantly…
Nowadays,copywriting services are considered essential for any online marketer. Their job's primary purpose is to write copies that connect with their readers while describing a product or services and ultimately convince them to purchase it.
Unfortunately, there are still businesses that think copywriting is an easy job. They would make a wordplay around their marketing…