The general idea of copywriting is to persuade your reader or audience to perform your call of action through writing a sales copy. This is similar to writing social media posts for your business. You don’t just post to say what you want to say or just to have something to post.
Whatever you say…
In the social media realm where people can freely express their opinions and perspective about anything, have you ever wondered how your audience thinks about your brand, not to mention how they feel about the products and services you are marketing online? If you plan to sustain your online business and marketing campaign, your answer…
As a marketer, you should know how big of a role Search Engine Optimization plays in SERP rankings. By now. To rank highly in search engine results, you should try out different SEO techniques that will adjust your website’s content to satisfy the algorithm's criteria. However, what you should also know is that the criteria…
In the wake of the pandemic, social media marketing has proved to be a lifesaver for most businesses and users around the world. Entrepreneurs have been relying on various social networks to stay afloat during the crisis. Meanwhile, users have taken advantage of social media to stay entertained and connected with their family, friends, and…
In the second half of the year 2020, Facebook’s messenger app merged with Instagram chat. This may have made you think of creating an account for Instagram. Your business may want to expand your audience and engagement but has no idea whether to explore Instagram marketing or not.
Truth is, you may find a lot…
Most companies who use social media to promote their businesses are now into video marketing. This is the most effective way to capture an audience's attention. Most users now find videos engaging because of apps like Snapchat, Tiktok, and YouTube.
These days, it is now easier to make people watch video ads or content, especially…
