Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim that social signals, such as retweets, likes, and pins, don’t directly influence SEO. Nonetheless, they agree that social networks can indirectly help boost the rankings.…
Search Engine Optimization (SEO) — everyone must have heard of this term at some point in their life. For those who haven’t, SEO covers all practices and techniques used to enhance the visibility of a website along with its content in search engine results. These methods help optimize the website, so it provides authentic user…
Community management is one of the most important parts of a social media marketing strategy. It is the process of establishing an authentic community around your brand with your customers, employees, and partners through various interactions to connect, share, and grow. It is about building your relationship or being a part of the entire customer…
No matter what industry your business belongs to, chances are it is a highly competitive one. The goal of every company is to maximise their investment returns. The same goes for advertising strategies and models. As new Pay-per-click (PPC) trends emerge every day, it is difficult to keep up with the most recent ones. Also,…
It is every company’s dream to be successful and maximize profit. One of the ways to achieve this is by increasing the online presence and visibility of the brand’s website in search engine results. There are two marketing strategies worth considering — search engine optimization (SEO) and pay-per-click (PPC).
Opinions on which of these two…
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