The internet and social media are keeping us connected during the pandemic. More people are spending more time on their mobile phones and computers, especially in places that are still on community quarantine. While the use of social media was already high even before the coronavirus started, the number of downloads and usage has significantly…
Nowadays,copywriting services are considered essential for any online marketer. Their job's primary purpose is to write copies that connect with their readers while describing a product or services and ultimately convince them to purchase it.
Unfortunately, there are still businesses that think copywriting is an easy job. They would make a wordplay around their marketing…
In a digital world where artificial intelligence, reels, and chatbots are the talk of the town, email seems to be a thing of the past. Still, marketers shouldn’t write off emails just yet. This form of marketing is still one of the best ways to build and promote any business. Now you may ask, why?…
Did you know that Instagram has more than a billion active users? The number of users makes this social network the most engaging one in the world. Yet, it is incredibly hard for brands to stand out and reach larger audiences effectively. If you are looking for a way for your brand to become more…
YouTube has always been one of the top social media platforms people are using nowadays. Some are dependent on it for leisure and others for business purposes. Businesses use YouTube for branding, reach, engagement, conversion, and many other things. In fact, it is being used as a place to showcase a business through product reviews…
Direct response marketing is a type of marketing strategy that focuses on influencing your potential customers to take action promptly. Some businesses use 50% branding strategy and 50% direct response marketing.
Branding focuses on making an impression on everyone or brand awareness campaigns and it is not offering something or requiring buy-in from the audience.…