This is not for those who are eyeing to be a content marketer but for those who are planning to hire one for their business. Why would you have a lot of a budget for a content marketer, and how would he or she help your marketing campaign achieve its goals? For you to make an educated decision, you should first know what content marketing means.
Content marketing is a specific niche under the umbrella of digital marketing and Reach More Digital Marketing Agency, Watford Hertfordshire finds this strategy effective when executed properly. It uses an approach different from the traditional direct selling of your products or services. Content marketing aims to connect to audiences using various mediums such as blogs, social media posts, newsletters, emails, and video content. They are responsible for creating content that educates, informs, entertains, and adds value to your target audience so you can be perceived as an expert on your niche. Let’s explore more about what content marketers do.
Content marketers may write or work with a team of blog writers, copywriters, or freelancers to produce blog posts, articles, email campaigns, and landing page sales copy. It is integral for your content marketer to have excellent writing and researching skills. Content marketers also use research to know more about your audience and target them through engaging posts. Aside from writing content, maintaining the company website is also one of their jobs.
Producing Relevant Videos
Content marketers are also responsible for producing relevant video content about the brand and the products and services. Integrating video content into your marketing strategy is an edge for your business compared to those who stick to text-heavy and long blog posts. You can repurpose some of your high-performing blog posts and convert them into video content. You may also create helpful how-to videos, video podcasts, or vlogs.
Social Media Management
Content marketers also create a social media campaign and manage it to build a presence on social media platforms. They can focus on two or more platforms depending on where the business’s target audience is. Engaging with the audience by responding to comments and answering questions are also included in their tasks. However, it is also essential to make a specific goal for a social media campaign, such as considering if it is for increasing the reach and followers, brand awareness, or increasing sales
Content marketers also produce campaigns that would generate more leads for the company. The most common way is to provide something so valuable to your audience without selling them anything and convince them to give you their email address. You can offer them high-value information like an eBook or encourage them to subscribe to your weekly newsletter for special announcements, offers, and VIP access. Aside from a good writing skill, storytelling skill is also required for this task.
As a content marketer, they have to ensure that all other jobs assigned to them are data-driven. In writing a blog, researching and using factual information makes content credible. The same goes for producing video content. They have to know what content is drawing the audience in, what people are looking for from your website or social media pages, and how the company will measure the success of your marketing campaigns. Collecting and interpreting data and then using your findings to adjust your marketing plans is one of your calls. Content marketers usually use analytics software to define their metrics and correlate them to the business’s goals.
A content marketer needs to be both a storyteller and a data analyst. Ultimately, a content marketer’s goal is to be a part of the digital marketing strategy of a business by creating valuable content that is engaging and appealing to the target audience.
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