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How to Conduct a Competitive Analysis For Your Brand

Branding, MarketingNovember 18, 2022862Views 0Likes 0Comments

Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…

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Reasons Why Short-Form Video Content is an Effective Marketing Tool

content, MarketingNovember 7, 20221KViews 0Likes 0Comments

People's appetite for short videos has increased rapidly over the years. The growth of social media platforms that cater to abundant short-form videos such as Tiktok, Instagram and Facebook reels, and YouTube shorts are causing their audience's attention span to become shorter. As these platforms compete head-to-head to get their users to stay in their…

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Types of Content You Can Maximize for Your Business

content, MarketingNovember 2, 2022916Views 0Likes 0Comments

Creating an online presence for your business is crucial. However, it is even more challenging to be consistent about it. You need to gather ideas and turn these into content to make your social platforms active and engaging. To retain your audience’s attention, a variety of content needs to be posted regularly - useful information,…

What is Bounce Rate and How to Analyze It

Marketing, WebsitesOctober 30, 20221KViews 0Likes 0Comments

Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions. A visitor who lands on your site but doesn’t navigate to another page, subscribe to an email newsletter or click on a CTA contributes to…

Twitter Campaign Planner

Marketing, Social MediaOctober 24, 2022901Views 0Likes 0Comments

In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…

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Biggest Mistakes in Doing Influencer Marketing and How to Fix It

MarketingOctober 10, 2022964Views 0Likes 0Comments

Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers on platforms like Instagram and Tiktok create reels or live videos to promote a certain product sponsored by a brand. Positive reviews from them promote…

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How to Conduct a Competitive Analysis For Your Brand

Reasons Why Short-Form Video Content is an Effective Marketing Tool

Types of Content You Can Maximize for Your Business

What is Bounce Rate and How to Analyze It

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