Increasing your online presence is one of the goals of businesses nowadays. Both startups and established companies create their social media accounts to reach out to their target market and allot more marketing expenses than traditional strategies. And to keep up with the fast-paced social media world, they have to spend time and energy creating…
In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…
Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok - are the top 6 social media sites of 2022 based on their monthly active users. You might think posting content on each of these platforms would give your business more opportunities to grow its reach and sales. However, if you have the resources to do so, you…
Anyone can be on social media. Thus, any business - big or small, legitimate or not, can be on various platforms as well. For your business to stand out from your competitors, you have to know the basic social media etiquette and apply it to your accounts. Social media etiquette is the guidelines businesses and…
Social media is a channel that almost all businesses use to reach out to their audience. And for sure, your competitors will be there too. So, aside from regularly posting content on your social media accounts, it is necessary to implement strategies that will make you stand out among them.
Major companies allow agencies like…
In 2020, when people are required to stay at home, TikTok paved its way to being one of the most popular apps in the world. Their short videos have been their best feature that inspired other apps to adapt to them too.
Now, Instagram's reel is becoming the fastest-growing feature worldwide. It has also provided…