No matter what you do, you can't seem to get the content to your audience. So what else can you do than blame it all on the social media algorithms? It appears as though they're conspiring against you, but they aren't. It's the opposite. Their sole purpose is to provide an authentic and personalised experience…
Connecting with the audience is important for every marketer. Once connected, they’re on the path to building trust, which ultimately leads to customer engagement and repeated purchases. Today, there are numerous ways for marketers to connect with their audience more than ever before. Social media networks such as Instagram, Facebook, Twitter, TikTok are just some.…
Believe it or not, 2021 is drawing to a close. Things haven't yet gone back to normal, but at least there are no lockdowns and travel bans like the year before. As the countdown to the New Year begins, it's time to look back at some of the most valuable lessons social media marketing has…
By now, all digital marketers have become aware that social media has more than one purpose. Apart from being used for communication with friends and family, they can also be used for marketing campaigns. Currently, the hottest social platform for marketing purposes is, without a doubt, Instagram. What started as a creative and visual outlet…
Social media marketing is so much more than marketing your brand on networks, such as Facebook, Twitter, and Instagram. Now you can expand the strategy to include LinkedIn for more effective results. But, unfortunately, even the most experienced marketers have primarily neglected this social network. It is a shame, given its many benefits. Hence, continue…
Live streaming has been one of the most popular strategies most businesses do nowadays. Both small and big enterprises are maximizing this social media feature. Aside from creating videos and editing photos to catch the attention of your target market, streaming a live video is another excellent way to interact with them. This will allow…
