As a business, it is important to always show up on social media. With the ever-upgrading technology, if your brand is not online, it will seem non-existing. It can also be challenging to create content several times a week. You can run out of ideas to post, get exhausted with shooting your products, or take too long to generate engaging captions. That’s why some entrepreneurs opt to work with experts and allow them to take over this marketing process.
But with some effective tips, you can make content creation more manageable. Here are a few tips:
Create a list of content ideas
Most of the time, we scroll through our social media accounts to get ideas on what to post. We look into our competitors’ pages, see what’s trending online, or ask Google for topics. However, there are also times when ideas pop up everywhere – while in line at the grocery, driving your car, or doing a certain chore. Having a mini notebook with you or a notes app can help you list the content ideas during these random moments. Simply jot down every content idea and provide a short description if you can. When it’s time to create a content calendar, you can skim through your list. That way you can easily choose what topic to create without having to force your mind on the spot.
Set up a comfortable workspace
Setting up a specific workspace is another effective way to boost your mood in creating content. It can help you prepare your mind and send signals that it’s time to do the job. If you’re also doing product shoots, it’ll be easier for you to finish if all equipment and props are already in a certain area.
Designate a workspace in a well-lit area so that you can finish creating content without getting eye strain. Invest in the most comfortable chair to avoid the distractions of back pain and headaches. Set up your equipment in a place where you don’t have to move it from time to time and organize your tools where you can easily find them.
Repurpose old content
Sometimes, you don’t have to come up with a new, unique idea. For example, if you’re following a content creator online, you may notice them reposting their old content. It may seem redundant at first, but it is an effective way to keep your social pages active without creating something new. Chances are old content might not be seen by everyone yet and can be used to reach out to new potential followers online. But if you don’t want your audience to notice you posting the same content, you can utilize this from a different perspective.
If you have viral content in the form of a written post, you can transform this by creating a reel out of the same information in the old post. You can also create infographics or even a short podcast out of it.
Maximize the use of third-party tools
Whether creating graphics or plotting a content calendar, utilizing third-party tools will help you finish these tasks more easily. Notion templates can help you organize your content calendar with just a few clicks. You may even add images or links to be used on your content. It is also easier to apply your branding kit and create graphics using apps like Canva. If you have a hard time thinking of a good caption, you can generate ideas using ChatGPT.
These are a few tips on how to make content creation a little easier. But remember that as you grow your business, you’ll need other creative people’s help to lessen the burden you carry. So don’t feel bad about asking others for help. These experts may even have greater ideas you can use to increase engagement on your social media pages and build your brand authority.
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