People's appetite for short videos has increased rapidly over the years. The growth of social media platforms that cater to abundant short-form videos such as Tiktok, Instagram and Facebook reels, and YouTube shorts are causing their audience's attention span to become shorter. As these platforms compete head-to-head to get their users to stay in their…
Creating an online presence for your business is crucial. However, it is even more challenging to be consistent about it. You need to gather ideas and turn these into content to make your social platforms active and engaging. To retain your audience’s attention, a variety of content needs to be posted regularly - useful information,…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…
Content marketing is a crucial part of digital marketing in reaching out to your target market. Without it, you will not be able to tell people what your product is all about and how relevant it is to them. It is how you connect with your audience - whether through blog posts, animated videos, or…
Many social media marketers and content creators find old content a treasure. Some try to update information based or add value to it. Others do this to implement a new strategy or give underperforming posts a fresh look. Apart from this, old content helps them create a new one without having to research new topics.…
Hiring a content marketing agency is never an easy job. That's because there are too many of them, which makes the selection process much more difficult. Also, they cost money, and the agency has to suit the brand's marketing efforts. Most marketers want to know how to narrow down the agencies and choose the most…