The general idea of copywriting is to persuade your reader or audience to perform your call of action through writing a sales copy. This is similar to writing social media posts for your business. You don’t just post to say what you want to say or just to have something to post.
Whatever you say…
Most companies who use social media to promote their businesses are now into video marketing. This is the most effective way to capture an audience's attention. Most users now find videos engaging because of apps like Snapchat, Tiktok, and YouTube.
These days, it is now easier to make people watch video ads or content, especially…
The growth and success of any business depend on many different aspects. One of them is brand messaging. Take a look at Coca Cola, Disney, or Apple. Every one of those global brands has a unique way of messaging, which helps them build up an unrivaled reputation. Brand messaging is one of the content marketing…
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Content marketing works like a magnet that attracts potential customers to your business. With the right strategy and appealing content, you can engage with them and convert that into sales. In fact, content marketing has already beaten the traditional marketing in generating leads. That’s why most businesses are investing more in it. If…
Creating effective content is a must for every business and influencers. With the growing number of competitions online, you need to stand out for you to gain many followers and convert posts into sales. The content creation journey does not start and end with the produced content. You first need to plan everything. You have…
Consistency is one of the greatest challenges in maintaining and improving your social media campaign. It’s fun to think of creative ideas for content as you start your campaign and by combining social media marketing with content marketing and search engine optimisation you will reach more audiences and generate income in the long run. However,…