Hiring a content marketing agency is never an easy job. That's because there are too many of them, which makes the selection process much more difficult. Also, they cost money, and the agency has to suit the brand's marketing efforts. Most marketers want to know how to narrow down the agencies and choose the most…
Do you know how powerful storytelling is? If not, you must have difficulties building trust with customers and improving your brand's online presence. Well-known brands have been relying on storytelling to connect with their audiences for years now. That's why brands such as Coca-Cola or Apple have an iconic status in the marketing world and…
Thought leadership is about sharing ideas, facts, and opinions to educate people. This approach is also used as a marketing strategy by businesses to demonstrate their authority in the industry. One of the most effective channels to produce thought leadership content is through videos. Practical advice and tips, interview and webinar clips, keynote speeches, and…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
The internet and social media are keeping us connected during the pandemic. More people are spending more time on their mobile phones and computers, especially in places that are still on community quarantine. While the use of social media was already high even before the coronavirus started, the number of downloads and usage has significantly…
Nowadays,copywriting services are considered essential for any online marketer. Their job's primary purpose is to write copies that connect with their readers while describing a product or services and ultimately convince them to purchase it.
Unfortunately, there are still businesses that think copywriting is an easy job. They would make a wordplay around their marketing…