When computers were introduced in the 20th century, job displacement was a great concern for everyone around the globe. While the introduction of computers did result in some job displacement, it also created new opportunities and transformed existing roles. The use of computers opened new avenues in areas such as software development, IT support, and…
Facebook reels have rapidly gained popularity as a platform for content creators and brands to showcase their creativity and engage with their audiences. It's been over a year since Meta launched the reel play bonus across the globe and thousands have been earning revenue from it. If you are a content creator who hasn't been…
A few years ago, SEO was all about finding relevant keywords and building strategies around them. Today, it includes other aspects, such as search intent. Most plainly defined, it’s the reason why user searches the web. You can create outstanding content, but if it doesn’t answer users’ queries, search engines won’t rank you. The more…
Your target market is an emotional being. Apart from the love of acquiring material things, they crave experience. That’s why people appreciate brands more when they sell well-executed brand experiences.
As an example, coffee shops have been hyped especially after the lockdown. The trend of creating Dalgona coffee can be seen on various social media…
Maybe you’re wondering why the number of followers and engagement on your social media pages has not increased even though you’ve been active for years. The fact is, posting consistently isn’t always the key. There are many factors to consider other than the posting frequency. It can be by your topics, platform, or audience demographics.…
Statistics show more than 6 billion people worldwide use smartphones and mobile devices. Mobile devices aren’t just a part of our society but also a part of the digital marketing sphere. Google recognized its importance and launched mobile-first indexing to encourage building mobile-friendly sites. Not optimizing your website for different devices and screens costs your…
