The marketing world is abundant in terminology. In fact, new terms emerge now and then. Even the most experienced marketers confuse them sometimes, let alone newbies looking for their big break in the industry. One of the most confusing pairs of terms is backlinks and referring domains. Although they seem similar, they’re actually quite complex.…
People's appetite for short videos has increased rapidly over the years. The growth of social media platforms that cater to abundant short-form videos such as Tiktok, Instagram and Facebook reels, and YouTube shorts are causing their audience's attention span to become shorter. As these platforms compete head-to-head to get their users to stay in their…
Creating an online presence for your business is crucial. However, it is even more challenging to be consistent about it. You need to gather ideas and turn these into content to make your social platforms active and engaging. To retain your audience’s attention, a variety of content needs to be posted regularly - useful information,…
Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions. A visitor who lands on your site but doesn’t navigate to another page, subscribe to an email newsletter or click on a CTA contributes to…
In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…
Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers on platforms like Instagram and Tiktok create reels or live videos to promote a certain product sponsored by a brand. Positive reviews from them promote…
