In the second half of the year 2020, Facebook’s messenger app merged with Instagram chat. This may have made you think of creating an account for Instagram. Your business may want to expand your audience and engagement but has no idea whether to explore Instagram marketing or not.
Truth is, you may find a lot…
Most companies who use social media to promote their businesses are now into video marketing. This is the most effective way to capture an audience's attention. Most users now find videos engaging because of apps like Snapchat, Tiktok, and YouTube.
These days, it is now easier to make people watch video ads or content, especially…
The growth and success of any business depend on many different aspects. One of them is brand messaging. Take a look at Coca Cola, Disney, or Apple. Every one of those global brands has a unique way of messaging, which helps them build up an unrivaled reputation. Brand messaging is one of the content marketing…
The path to a successful social media marketing strategy is never easy. There are a lot of pieces to put together such as identifying your goals and audience, the best platforms and tools to use, the most suitable contents to post, and many other things. However, it is not impossible. When you look online, it…
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At the end of the last year, most marketers thought this year was going to be quite a challenge. Thanks to the worldwide COVID-19 pandemic, it surely has been. However, 2021 will present them with the biggest challenges yet. Consequences of the pandemic and economic and political upheaval will affect digital marketing as…
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Content marketing works like a magnet that attracts potential customers to your business. With the right strategy and appealing content, you can engage with them and convert that into sales. In fact, content marketing has already beaten the traditional marketing in generating leads. That’s why most businesses are investing more in it. If…