Many top businesses are allocating bigger resources toward social media campaigns. This is because social media is now the best place to advertise their products and services, establish themselves as industry leaders, and connect with their customers. It takes time to develop an efficient and consistent social media strategy. It will never be an overnight…
Every company strives to build a recognizable and unique brand. It is their most valuable asset. All the more so, because almost 59% of customers prefer buying products from well-known brands, as the Nielson survey showed. Creating a popular brand is especially important for small businesses. They are constantly competing against leading brands in the…
Social media marketing is one of the most powerful weapons the digital marketing industry has. Big or small businesses, it doesn’t matter. It brings real benefits to all of them. Not only does it help attract potential customers and enhance traffic but also expand reach and increase sales. The question is: is social media marketing…
Creating effective content is a must for every business and influencers. With the growing number of competitions online, you need to stand out for you to gain many followers and convert posts into sales. The content creation journey does not start and end with the produced content. You first need to plan everything. You have…
Every social media manager would want to know if their strategy is working or not so they can improve and make adjustments if necessary. Social media metrics lets you determine the ROI of your social media campaign. This is where you measure your marketing efforts. However, not all metrics are important for your social media…
Consistency is one of the greatest challenges in maintaining and improving your social media campaign. It’s fun to think of creative ideas for content as you start your campaign and by combining social media marketing with content marketing and search engine optimisation you will reach more audiences and generate income in the long run. However,…