YouTube has always been one of the top social media platforms people are using nowadays. Some are dependent on it for leisure and others for business purposes. Businesses use YouTube for branding, reach, engagement, conversion, and many other things. In fact, it is being used as a place to showcase a business through product reviews…
Raising brand awareness is one of the essential steps in any marketing campaign. As much as it sounds intimidating, it is not that hard to achieve it. All any marketer has to do is present the brand to the right audience. Still, some marketers have different ways of raising brand awareness. Some rely on word…
Did you know almost 45% of all searches on a search engine such as Google is local? If you’re hearing this fact for the first time, chances are your website isn’t optimized for local SEO. This also means you’re missing a huge opportunity to attract customers and convert leads. Whenever someone searches for the same…
Direct response marketing is a type of marketing strategy that focuses on influencing your potential customers to take action promptly. Some businesses use 50% branding strategy and 50% direct response marketing.
Branding focuses on making an impression on everyone or brand awareness campaigns and it is not offering something or requiring buy-in from the audience.…
Inbound marketing strategies change overnight. No wonder it is becoming harder and harder to keep track of all the changes and stay competitive on the market. Any business wishing to evolve has to drive traffic, generate and convert leads. Not all of them have generous budgets to spend on paid ads and expensive campaigns. To…
Is your brand growing as fast as you want it to? If the answer is no, chances are it doesn’t have an active Twitter account. Twitter is one of those social networks with massive and diverse audiences. This is why it is a perfect network for social media marketing. Tweets likes and retweets also help…
