Some may say that nonprofit organizations cannot afford to start a social media campaign to attract donors and volunteers because of your small budget. But that is not true. Social media is one of the cheapest platforms where you can put your marketing efforts. NPOs usually rely on traditional marketing such as print ads, telemarketing,…
Some small and medium enterprises do not have marketing teams because of a limited budget. But why would a startup business consider slicing its budget to hire an in-house or outsource a copywriter, especially if they are selling their products or services online? Just imagine an Olympic athlete without a professional coach or a professional…
It is just so easy to step inside the realm of social media and do whatever you want to do. However, if you are a business who wants to make the most out of social media to market your products or services, you have to make data-driven decisions on your social media marketing strategy. This…
In the first months of 2020, the catastrophic pandemic began spreading globally. Most companies had to shut down or work remotely to respect safety measures and government-issued policies. Since the COVID-19 pandemic is slowly coming to a close, employers have to deal with the profound consequences. No matter which industry their businesses belong to, they…
Chances are your business has undergone significant changes over the last couple of months thanks to the COVID-19 pandemic. The business may have expanded, the target audience’s behavior and patterns may have changed as well as the market itself. With so many changes taking place all around you, you might have thought now is the…
Whether we like to admit it or not — social media has become an important part of our lives. They are no longer solely used for connecting and communicating. Now, social networks are more than that. Thanks to their enormous influence, they have become a powerful tool in the digital marketing world. To bring desired…