Do you know how powerful storytelling is? If not, you must have difficulties building trust with customers and improving your brand's online presence. Well-known brands have been relying on storytelling to connect with their audiences for years now. That's why brands such as Coca-Cola or Apple have an iconic status in the marketing world and…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Direct response marketing is a type of marketing strategy that focuses on influencing your potential customers to take action promptly. Some businesses use 50% branding strategy and 50% direct response marketing.
Branding focuses on making an impression on everyone or brand awareness campaigns and it is not offering something or requiring buy-in from the audience.…
Is your brand growing as fast as you want it to? If the answer is no, chances are it doesn’t have an active Twitter account. Twitter is one of those social networks with massive and diverse audiences. This is why it is a perfect network for social media marketing. Tweets likes and retweets also help…
In the social media realm where people can freely express their opinions and perspective about anything, have you ever wondered how your audience thinks about your brand, not to mention how they feel about the products and services you are marketing online? If you plan to sustain your online business and marketing campaign, your answer…
The growth and success of any business depend on many different aspects. One of them is brand messaging. Take a look at Coca Cola, Disney, or Apple. Every one of those global brands has a unique way of messaging, which helps them build up an unrivaled reputation. Brand messaging is one of the content marketing…