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People-Centric Storytelling: Building Your Brand Story Around People

BrandingDecember 5, 20231KViews 0Likes 0Comments

In a world where brands make an effort to catch their ideal customers’ attention, it is vital to implement something about it: the art of storytelling. People love to hear stories, and crafting one for your brand sets you apart from your competitors. It is more than just telling them about the history of your…

Best Practices to Co-Create with Your Audience

BrandingOctober 5, 20232KViews 0Likes 0Comments

Your business is not just about you or your preference. This is also about your consumers who avail your products and services. That’s why it is also worth allowing them to co-create with your brands’ new products or share their input on your social media content. Besides, it is also a great way to address…

How to Conduct a Competitive Analysis For Your Brand

Branding, MarketingNovember 18, 20221KViews 0Likes 0Comments

Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…

The Golden Rules of Successful Business Storytelling

BrandingSeptember 26, 20221KViews 0Likes 0Comments

Tell a story. That’s what most people say when creating content for business. Storytelling provides a human connection to make audiences feel engaged, thus persuading them to purchase the product or service you are offering. In addition, it often triggers emotion, allowing your consumers to remember you and help you stand out among your competitors.…

Brand Assets You Need for Your Business

BrandingAugust 4, 20221KViews 0Likes 0Comments

Nowadays, the term “aesthetic” is becoming popular, especially in the new generation. It primarily focuses on the outer beauty and appearance of something - may it be a home, clothing, or even a product. Small business owners now make sure that their shop is aesthetically pleasing to the eyes of their visitors. For social media…

Hand of a woman working on a branding using black tablet device

Competitive Positioning: An Approach to Get Advantage over Your Competitors

Branding, MarketingJuly 18, 20221KViews 0Likes 0Comments

What makes your business stand out? Knowing the answer to this seemingly simple but complex question helps you build a strong marketing foundation. Your business’ strong suit is what makes the difference when it comes to customers, investors, and ultimately marketing strategy. It’s what makes customers choose you over all your competitors and investors willing…

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People-Centric Storytelling: Building Your Brand Story Around People

Best Practices to Co-Create with Your Audience

How to Conduct a Competitive Analysis For Your Brand

The Golden Rules of Successful Business Storytelling

Brand Assets You Need for Your Business

Competitive Positioning: An Approach to Get Advantage over Your Competitors

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