Challenging is the right word to describe the job of a social media manager. There are several issues they need to attend to and find a workaround for it. Many things could go wrong if they lack experience-based knowledge about the industry. If you plan to become a social media manager or want to hire…
Do you know how powerful storytelling is? If not, you must have difficulties building trust with customers and improving your brand's online presence. Well-known brands have been relying on storytelling to connect with their audiences for years now. That's why brands such as Coca-Cola or Apple have an iconic status in the marketing world and…
This is not for those who are eyeing to be a content marketer but for those who are planning to hire one for their business. Why would you have a lot of a budget for a content marketer, and how would he or she help your marketing campaign achieve its goals? For you to make…
Thought leadership is about sharing ideas, facts, and opinions to educate people. This approach is also used as a marketing strategy by businesses to demonstrate their authority in the industry. One of the most effective channels to produce thought leadership content is through videos. Practical advice and tips, interview and webinar clips, keynote speeches, and…
Nowadays,copywriting services are considered essential for any online marketer. Their job's primary purpose is to write copies that connect with their readers while describing a product or services and ultimately convince them to purchase it.
Unfortunately, there are still businesses that think copywriting is an easy job. They would make a wordplay around their marketing…
In a digital world where artificial intelligence, reels, and chatbots are the talk of the town, email seems to be a thing of the past. Still, marketers shouldn’t write off emails just yet. This form of marketing is still one of the best ways to build and promote any business. Now you may ask, why?…