Do you know how powerful storytelling is? If not, you must have difficulties building trust with customers and improving your brand's online presence. Well-known brands have been relying on storytelling to connect with their audiences for years now. That's why brands such as Coca-Cola or Apple have an iconic status in the marketing world and…
With the advancement of technology and social media, creating an account and using every platform gets easier. Aside from allowing you to create a personal account, some platforms offer an option for you to create a business account that would make your branding and marketing efforts much easier.
However, there are still businesses that can’t…
This is not for those who are eyeing to be a content marketer but for those who are planning to hire one for their business. Why would you have a lot of a budget for a content marketer, and how would he or she help your marketing campaign achieve its goals? For you to make…
Thought leadership is about sharing ideas, facts, and opinions to educate people. This approach is also used as a marketing strategy by businesses to demonstrate their authority in the industry. One of the most effective channels to produce thought leadership content is through videos. Practical advice and tips, interview and webinar clips, keynote speeches, and…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Some studies suggest almost 34% of marketers on a global level doubt themselves when it comes to measuring social media ROI. In a world that is largely dominated by social media marketing, this poses a huge problem. If you don’t know how to measure ROI correctly, how can you be sure your social media marketing…