It’s so easy to share anything on social media. As a business, you can upload or share a viral video, keep up on what’s trending, or create posts on your social media platforms with just a few clicks. However, it is also important to be mindful of what you share online as it could make…

Your target market is an emotional being. Apart from the love of acquiring material things, they crave experience. That’s why people appreciate brands more when they sell well-executed brand experiences.  As an example, coffee shops have been hyped especially after the lockdown. The trend of creating Dalgona coffee can be seen on various social media…