Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Every company strives to build a recognizable and unique brand. It is their most valuable asset. All the more so, because almost 59% of customers prefer buying products from well-known brands, as the Nielson survey showed. Creating a popular brand is especially important for small businesses. They are constantly competing against leading brands in the…
Chances are your business has undergone significant changes over the last couple of months thanks to the COVID-19 pandemic. The business may have expanded, the target audience’s behavior and patterns may have changed as well as the market itself. With so many changes taking place all around you, you might have thought now is the…