Believe it or not, 2021 is drawing to a close. Things haven't yet gone back to normal, but at least there are no lockdowns and travel bans like the year before. As the countdown to the New Year begins, it's time to look back at some of the most valuable lessons social media marketing has…
Content marketing is a crucial part of digital marketing in reaching out to your target market. Without it, you will not be able to tell people what your product is all about and how relevant it is to them. It is how you connect with your audience - whether through blog posts, animated videos, or…
The internet has become an essential part of our everyday lives. And with the current global pandemic, this has been a coping mechanism for many small businesses, especially those owning physical stores. At the beginning of 2020, most of them were either forced to close temporarily or permanently shut down. Today, businesses must comply with…
Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience, and predict their behaviour and trends. As much as users have gotten used to receiving notifications about the use of cookies on websites, things are…
Believe it or not, it’s that time of the year again. The time when marketers put all their effort into breaking last year’s sales records, and customers can finally buy everything from their shopping lists at the lowest prices possible. Yes, you’re right. We’re talking about Black Friday. In addition, the November sales announce the…
We often emphasize the importance of planning and creating goals for your business. However, there are times when we forget to do another important task: evaluation. Evaluating your marketing campaigns is a crucial part of your business. It will help you identify what worked and what didn't work and be able to measure the success…