As a marketer, you should know how big of a role Search Engine Optimization plays in SERP rankings. By now. To rank highly in search engine results, you should try out different SEO techniques that will adjust your website’s content to satisfy the algorithm's criteria. However, what you should also know is that the criteria…
In the first months of 2020, the catastrophic pandemic began spreading globally. Most companies had to shut down or work remotely to respect safety measures and government-issued policies. Since the COVID-19 pandemic is slowly coming to a close, employers have to deal with the profound consequences. No matter which industry their businesses belong to, they…
Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim that social signals, such as retweets, likes, and pins, don’t directly influence SEO. Nonetheless, they agree that social networks can indirectly help boost the rankings.…
Search Engine Optimization (SEO) — everyone must have heard of this term at some point in their life. For those who haven’t, SEO covers all practices and techniques used to enhance the visibility of a website along with its content in search engine results. These methods help optimize the website, so it provides authentic user…
No matter what industry your business belongs to, chances are it is a highly competitive one. The goal of every company is to maximise their investment returns. The same goes for advertising strategies and models. As new Pay-per-click (PPC) trends emerge every day, it is difficult to keep up with the most recent ones. Also,…
What every business strives for is
competitiveness and relevance on the selected market. To help them achieve
this, digital marketing experts need to keep up with the latest technological
advancements and marketing trends. With globalization and the great influence
of technology, digital marketing has imposed itself as the most efficient way
of targeting and attracting the audience.
SEO (Search Engine…