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Illustrations of social media

Influence of Social media on SEO

Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim that social signals, such as retweets, likes, and pins, don’t directly influence SEO. Nonetheless, they agree that social networks can indirectly help boost the rankings.…

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Searching Engine Optimizing SEO Browsing Concept

Role of SEO in Digital Marketing

What every business strives for is competitiveness and relevance on the selected market. To help them achieve this, digital marketing experts need to keep up with the latest technological advancements and marketing trends. With globalization and the great influence of technology, digital marketing has imposed itself as the most efficient way of targeting and attracting the audience.  SEO (Search Engine…

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