As you go through your business journey, you may have considered changing something about your brand. For example, maybe you got tired of your logo's appearance or wanted to change your colour palette from neutral to brighter ones. Likewise, businesses, whether it has been running for decades or just started a year ago, may have…
What's the first thing you notice when it comes to visual content on Instagram? Like many, the caption beneath the post catches your eye. The shared photo, reel, or video isn't complete unless an equally impressive caption follows it.
From a marketer's or brand's perspective, captioning posts on this social network is a piece of…
No matter what you do, you can't seem to get the content to your audience. So what else can you do than blame it all on the social media algorithms? It appears as though they're conspiring against you, but they aren't. It's the opposite. Their sole purpose is to provide an authentic and personalised experience…
Connecting with the audience is important for every marketer. Once connected, they’re on the path to building trust, which ultimately leads to customer engagement and repeated purchases. Today, there are numerous ways for marketers to connect with their audience more than ever before. Social media networks such as Instagram, Facebook, Twitter, TikTok are just some.…
By now, all digital marketers have become aware that social media has more than one purpose. Apart from being used for communication with friends and family, they can also be used for marketing campaigns. Currently, the hottest social platform for marketing purposes is, without a doubt, Instagram. What started as a creative and visual outlet…
Social media marketing is so much more than marketing your brand on networks, such as Facebook, Twitter, and Instagram. Now you can expand the strategy to include LinkedIn for more effective results. But, unfortunately, even the most experienced marketers have primarily neglected this social network. It is a shame, given its many benefits. Hence, continue…