In a digital world where artificial intelligence, reels, and chatbots are the talk of the town, email seems to be a thing of the past. Still, marketers shouldn’t write off emails just yet. This form of marketing is still one of the best ways to build and promote any business. Now you may ask, why?…
Did you know that Instagram has more than a billion active users? The number of users makes this social network the most engaging one in the world. Yet, it is incredibly hard for brands to stand out and reach larger audiences effectively. If you are looking for a way for your brand to become more…
YouTube has always been one of the top social media platforms people are using nowadays. Some are dependent on it for leisure and others for business purposes. Businesses use YouTube for branding, reach, engagement, conversion, and many other things. In fact, it is being used as a place to showcase a business through product reviews…
Raising brand awareness is one of the essential steps in any marketing campaign. As much as it sounds intimidating, it is not that hard to achieve it. All any marketer has to do is present the brand to the right audience. Still, some marketers have different ways of raising brand awareness. Some rely on word…
Did you know almost 45% of all searches on a search engine such as Google is local? If you’re hearing this fact for the first time, chances are your website isn’t optimized for local SEO. This also means you’re missing a huge opportunity to attract customers and convert leads. Whenever someone searches for the same…
Direct response marketing is a type of marketing strategy that focuses on influencing your potential customers to take action promptly. Some businesses use 50% branding strategy and 50% direct response marketing.
Branding focuses on making an impression on everyone or brand awareness campaigns and it is not offering something or requiring buy-in from the audience.…