Even though increasing leads organically has more benefits, marketers still go for paying for the prospects. The thing is, organic leads may be free, but attracting them demands too much time and effort rarely anyone is willing to put in. Still, more experienced digital marketers like to combine the two for greater effectiveness. Social networks…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Did you know almost 45% of all searches on a search engine such as Google is local? If you’re hearing this fact for the first time, chances are your website isn’t optimized for local SEO. This also means you’re missing a huge opportunity to attract customers and convert leads. Whenever someone searches for the same…
As a marketer, you should know how big of a role Search Engine Optimization plays in SERP rankings. By now. To rank highly in search engine results, you should try out different SEO techniques that will adjust your website’s content to satisfy the algorithm's criteria. However, what you should also know is that the criteria…
In the first months of 2020, the catastrophic pandemic began spreading globally. Most companies had to shut down or work remotely to respect safety measures and government-issued policies. Since the COVID-19 pandemic is slowly coming to a close, employers have to deal with the profound consequences. No matter which industry their businesses belong to, they…
Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim that social signals, such as retweets, likes, and pins, don’t directly influence SEO. Nonetheless, they agree that social networks can indirectly help boost the rankings.…